Become a business owner with BOA
Imagine unlocking the doors of your own BOA Beauty Bar: the pink glow, a full book of clients, a team you trained, and a business that is yours.
Why BOA
Pink is just the beginning.
What began as one small salon with a big dream is now 27 of South Africa's most photographed salons, with more than 250 000 clients through our doors.
Every BOA is a little pink wonderland: a world where the stress of everyday life is left at the door, and for one perfect hour it's all about you. A space to switch off, breathe and enjoy a little me time.
Now we're inviting a few exceptional people to open the next one, and make it their own.
A brand people already love
Pink velvet, cherry blossoms and a room that makes women stop and take a photo. Clients walk into a BOA already knowing what it feels like.
Training for your whole team
Your managers and nail technicians are trained in the BOA way, so every set that leaves your salon looks like it came from ours.
Our entire supply chain
BOA's whole supply chain is at your disposal: gel colours, tools and everything a busy salon goes through, delivered from head office to your salon at franchise rates.
Help finding the right site
We know what makes a BOA location work, and we can find and negotiate the lease with you.
Our own booking system
Online booking, reminders, My BOA loyalty points and sales reports, ready from your first day.
People behind you
Support and consulting from a team that opens and runs salons every year, long after your launch.
The investment
Franchises start from R1.2 million
That covers your franchise licence, the full BOA fit-out and furniture, opening stock, and training for your managers and nail technicians. The final figure depends on your site and the size of the salon, and we take you through every line of it once the disclosure agreement is signed.
How it works
From first hello to opening day
We take this step by step, because the right partners matter more to us than the fastest ones.
- Register your interestFill in the short form below. It commits you to nothing, and someone from our franchise team calls you to get to know you, your goals and where you would love to open.
- Sign the disclosure agreementIf there is real interest on both sides, you sign our disclosure agreement before the conversation goes further. It keeps what we share with you confidential and gives you an honest picture of the opportunity.
- Getting to know BOAWith the disclosure agreement signed, we take you through the investment, how our salons trade and possible sites, and you spend time with our team in a working salon.
- The franchise agreementOnce you are sure, and we are sure, you sign the franchise agreement and pay the franchise licence fee.
- Your premisesWe help you find the right site and negotiate the lease. Once the lease is signed, we share the BOA operations manual so you can start preparing.
- Opening day and beyondWe build your salon and train your managers and nail techs. Once your doors open, we are right there to hold your hand through the first teething phase, and we keep helping you to make sure your salon thrives.
Register your interest
Let's start the conversation
Tell us a little about yourself. We read every enquiry personally and come back to you within a few working days.
Questions people ask
How much does a BOA franchise cost?
Franchises start from R1.2 million. That covers the franchise licence, the full salon fit-out and furniture, opening stock, and training. The exact figure depends on the site and the size of the salon.
Why do I sign a disclosure agreement first?
Before we share our numbers and site detail, we ask everyone who is genuinely interested to sign a disclosure agreement. It keeps confidential information confidential and makes sure you see the whole picture before any agreement is on the table.
When do I see projected income?
After the disclosure agreement is signed. We walk you through how our salons trade and what a new salon can expect, line by line.
Do I need to be a nail technician?
No. Many great salon owners have never done a set of nails. You need a love for the brand, a head for business and a passion for people. We train your team.
Can I choose where to open?
Tell us where you have in mind. We look at every location together to make sure it is a place a BOA can thrive.
When do I get the operations manual?
Once the franchise agreement is signed (with the franchise licence fee paid) and the lease for your premises is signed. That leaves you time to prepare before opening day.
Is the enquiry form a commitment?
Not at all. It only starts the conversation.